Young beautiful models and celebrity endorsements of products and services encourage us to consume with an aspirational fervour to belong. If we look/ act/ feel a certain way then we have succeeded, and with the right product we can! This relentless drive creating a conveyor belt culture of consumers hell bent on “Living the Dream”.
In the A4 series pages have been torn out of fashion magazines featuring celebrity endorsements from iD and Interview to Vanity Fair and Vogue. These pages have then been torn, scrunched, folded and then drawn in their new form to highlight the divide between the perfect, vacuum packaged world they inhabit and the reality as they quickly turn to the next best thing then to landfill and decay.
details:Materials: Charcoal on Stonehenge paper