The Symbols series explores the language and use of symbols by advertising. The series examines the traditional symbols of ownership and branding with the Copyright, Trademark and Registration symbols and the newer internet based symbols of the Hashtag, @ and Like symbols. On the internet advertising collates the number of Likes, Shares and Hashtags the consumer clicks and uses this information to target audiences, discover what is popular and ultimately co-opt the consumer into advertising their products for them. In the series the Symbols are presented in 23 Carat Gold leaf framed in glossy frames acknowledging the reverence and monetary value that they import.
details:Materials: 23ct Gold. glass (framed)